
Tuesday, November 25th – 3:00 PM EST / 12:00 PM PST
Limited seats for live Q&A.
Yes, we will send a recording if you can't make it

I’m David Swift. I built and sold my landscape company for eight figures. If your shop does $2–$20 million a year and you’re still stuck in the weeds, this free 60-minute class is for you.
Build a repeatable sales process for profitable commercial work
See profit by property so you can stop bleeding on bad contracts
Put leaders and systems in place so every decision doesn't run through you
Make your company sellable by design - if and when you want to

Owners of commercial landscaping companies doing $2M–$20M
Teams that sell or want to sell commercial maintenance
Operators who want to increase margin, capacity, and time
Leaders ready to install real systems, not short-term hacks



Residential-only businesses or companies under $2M
People looking for generic marketing tricks or DIY courses

I started like a lot of owners—mowers on trailers, long hours, endless stress, thin margins.
As we grew, I learned the hard way that not all revenue is the same. We wanted healthy, profitable contracts—and the freedom that comes with them.
We developed our commercial maintenance program, built a sales engine that didn’t depend on me, and installed systems to guarantee better margin. The business flourished.
Those systems became the Greenline Framework—the four lines to put you in the green: Pipeline, Profit, People, Peace.
This masterclass hands you that playbook—field‑tested, no theory—the same discipline that helped us rank among the top net‑profit operators in industry benchmark reports and ultimately end in a private‑equity exit.
If you’re guessing where to find commercial leads or relying on BD luck, we’ll fix it.
You’ll learn how to:
-Target the right property managers & asset managers
-Use plain-text outreach that actually gets replies
-Run a weekly BD cadence that doesn’t depend on you
-Build proposals that win the right contracts — consistently
Stop pricing on gut feel. Stop subsidizing bad contracts with good ones.
You’ll learn:
-Loaded labor rate + production rate basics
-How to read profit by property, not by gut
-How to renegotiate contracts without losing good clients
-How to raise, refine, or release your bottom 20%
If everything runs through you, you have a job — not a business.
I’ll show you how to:
-Draw your future org chart with clear lanes
-Implement a weekly meeting rhythm that simplifies communication
-Use scorecards for Ops, BD, QC, Closeout
-Develop new crew leaders or account managers from the inside
Design your calendar like you design a bid — on purpose.
We’ll cover:
-Company-wide meeting rhythms to reduce chaos
-Boundaries that protect your time
-Habits that give you margin — without losing momentum
-How to create a business that serves your life, not the other way around
Yes — the systems work anywhere.
No — I’ll show you how to run this in a spreadsheet today.
Yes there will be.
It’s a free training filled with value. At the end, if you want help installing Greenline in your business, you’ll see how to book a short strategy call.
This class focuses on commercial maintenance. If you already sell it—or you’re a residential shop ready to add it—you’re in the right place.
